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Brian Shortsleeve for Massachusetts

Shortsleeve Launches New TV and Digital Ad: “Turnaround Specialist”

May 26, 2026

BOSTON, MA — Today, Republican gubernatorial candidate Brian Shortsleeve launched a new television and digital advertisement titled “Turnaround Specialist,” drawing a direct contrast between what the campaign describes as the failed status quo under Governor Maura Healey and Shortsleeve’s record of reform, accountability, and results.

View “Turnaround Specialist” here.

The ad introduces Shortsleeve as a Marine, businessman, and turnaround specialist who has spent his career fixing broken organizations, creating jobs, and bringing accountability to government. That’s in contrast to the Healey record of s rising costs, explosive government spending and higher taxes and fees that are driving people and small businesses out of Massachusetts. 

“Maura Healey’s Massachusetts means higher taxes, higher energy bills, and less accountability. Families are struggling, businesses are leaving, and Beacon Hill keeps spending,” said Shortsleeve. “I’m running for governor because Massachusetts doesn’t need more excuses, it needs a turnaround. I’ve built small businesses, created jobs, audited agencies, cut waste, and held people accountable. That’s the kind of leadership we need now.”

SCRIPT FOR “TURNAROUND SPECIALIST”

Brian Shortsleeve: Maura Healey’s Massachusetts means higher taxes, higher energy bills, and less accountability. 

Families are struggling, businesses are leaving, and Beacon Hill keeps spending.

I’m Brian Shortsleeve. Marine. Businessman and turnaround specialist. 

I’ve spent my life building small businesses and creating good jobs. 

I’m the only candidate in this race who’s audited a state agency, cut waste, and put fraudsters in jail. 

That’s how you clean up government and put taxpayers first.

Massachusetts is ready for a turnaround. Help is on the way.